Black and White Digital
We are a team of marketing professionals with plenty of experience working in house and for SMEs. Our backgrounds are in website development, direct marketing, publishing, PR, advertising, software development, event production and more. We bring our wide range of perspectives to your digital marketing challenges to deliver bespoke solutions for you.
Our WordPress Plugins
BookPress is a complete self-publishing solution for book authors on WordPress. The plugin and it's add ons will help you create chapters, table of contents, index etc. You can organise and design your content just like a real book, with front, body and end matter all formated appropriated. The nearest thing to a real book on WordPress.
Our Services
WordPress Websites & Plugins
We built our first WordPress theme in 2006 and since then have created dozens of sites for businesses, magazines, sports organisations and more.
Email Marketing
We send over 3 million emails a year on behalf of our clients! We can set up and manage your email marketing, design messages, write copy, and provide analytics and support.
Social Media
Great social media marketing is about great content. We can draft thought-leadership pieces and supporting materials, set up user accounts, manage posts and reporting.
Content and SEO
It started with keywords and meta tags but now building a good SEO profile is about high value content that brings real business decision makers to your site to learn from your expertise.
Public & Media Relations
We have worked for a range of B2B clients over many years helping build a profile in print media and leading events. Now those skills are applied in the digital media too.
List Building
‘The value is in the list’ – easy to say, harder to achieve. We can help you build and maintain mailing lists of prospects and ensure you are compliant with the ever-changing data protection regulations.
Our Websites
Below are a small selection of websites we have built. On the whole, our sites are multi-functional platforms for organizations to promote themselves and their products, publish news, offer membership services and events or provide ecommerce facilities. We have worked for magazines, training providers, sports organisations and more.
HRreview Magazine
HRreview magazine is a UK based publication focussed on HR news and analysis. The site supports news letters (via bespoke SS feeds), paid advertising, a WooCommerce shop, events calendar, reader polls, webinar registrations and more. In 2018 the site was commended in the prestigious Drum Media Awards in the Best B2B Website category.
Symposium Events
Symposium is a leading conference and training company, based in London, UK. Their site is primarily focused on generating ticket sales for their seminars. It includes an event management system to build event landing pages, a ticketing and ecommerce system to manage sales and a blog to provide event updates and newsletter content.
British Kendo
The brief was to create a site for members of the British Kendo Association and prospective practitioners of the Japanese martial art of Kendo. The site include a membership management area where members could renew their annual subscriptions and purchase event tickets; a form for discussion; a documentation section for club leaders with regulation, health and safety guidelines etc. and a home page focussed on Association news and announcements.
HR Analytics Forum
The Forum for HR Analytics is a membership based site providing news, training, webinars and other events for specialists in HR analytics. Members can be practitioners or corporate sponsors (for which the site provides promotional space). The site includes a private members only area; a forum; joining facilities; an event calendar; sponsor advertising slots; and a specialist job board.
British Naginata
The British Naginata Association represents the Japanese martial art of naginata in the UK. As a relatively new art, the site was intended to explain what naginata is and provide some basic membership facilities, such as an event calendar and ticket bookings, plus occasional news and announcements.
BookPress
BookPress is a WordPress plugin designed to make writing and publishing books on WordPress easy. The website supports the plugin in many ways: News; Upgrade purchases; Support documentation; Blog; and links to book samples published with the plugin are just some of the features of the site.